- As of 28 June 2026, the listed Benson and Hedges product was Benson and Hedges Special Filter at $180 per carton (200 cigarettes).
- B&H is a mainstream-to-premium brand: its listed carton price translates to $18.00 per 20-pack equivalent, well below the mainstream segment average of $54.99 per single pack.
- Prices are site-specific listings and change with stock and tax indexation. The product page and checkout total are the final price reference.
- From July 2025, all cigarette packs are standardised to 20 cigarettes, so a carton of 10 packs equals 200 cigarettes.
Quick Answer: Benson and Hedges Special Filter was listed at $180 per carton on 28 June 2026. Based on the verified carton format of 200 cigarettes (10 packs of 20), the per-pack equivalent is $18.00 and the per-stick cost is $0.90 before checkout changes. This places B&H in the mainstream price segment, below the single-pack average of $54.99 for that segment (Tobacco in Australia, Chapter 13.3, September 2025). The live product page should be treated as the final price reference.
Who makes Benson and Hedges and what is the brand’s history in Australia?
Benson and Hedges was founded in 1873 in London by Richard Benson and William Hedges. The brand grew to prominence in the 20th century with its distinctive gold packaging and premium positioning, becoming one of the most recognised cigarette brands worldwide. Benson and Hedges was acquired by British American Tobacco, which now manufactures the brand internationally.
In Australia, Benson and Hedges has been available for decades through licensed importers and retailers. The brand is sold in the mainstream-to-premium segment, and its pricing reflects the combined forces of Australian tobacco excise, GST, and import costs. Like all cigarette brands in Australia, B&H is subject to the same per-stick excise of $28.06 per 20-pack (Tobacco in Australia, Chapter 13.6, March 2025) and the twice-yearly AWOTE-based indexation.
What is the Benson and Hedges cigarette price in Australia in 2026?
As of 28 June 2026, the site lists one Benson and Hedges cigarette product: Benson and Hedges Special Filter at $180 per carton. Each verified carton listing states it contains 10 packs of 20 cigarettes, or 200 cigarettes total. The listed equivalent is $18.00 per 20-pack before any checkout changes.
Benson and Hedges is a long-established cigarette brand with a mainstream-to-premium market position. Founded in 1873 in London, B&H became known for its gold packaging and distinctive advertising before plain packaging laws were introduced in Australia. The brand is now manufactured by British American Tobacco and is sold internationally, including in Australia through licensed importers and retailers.
How does Benson and Hedges compare with wider Australian cigarette prices?
According to Tobacco in Australia, Chapter 13.3, the average mainstream 20-pack was $54.99 as of September 2025. The listed B&H carton price of $180 gives a per-pack equivalent of $18.00 : substantially below the mainstream segment single-pack average. However, this comparison is between a carton price and a single-pack price, which are different formats. Carton pricing typically carries a lower margin per pack than single-pack sales.
| Price Reference | Format | Per-Pack Equivalent | Per-Stick |
|---|---|---|---|
| B&H Special Filter (current listing) | Carton (10 packs) | $18.00 | $0.90 |
| Mainstream segment average | Single pack | $54.99 | $2.32 |
| Supervalue segment average | Single pack | $39.69 | $1.98 |
| Excise (March 2025) | Per 20-pack | $28.06 | $1.40 |
B&H listing from live product page, 28 June 2026. Market averages from TIA Chapter 13.3, September 2025. Excise from TIA Chapter 13.6, March 2025.
The B&H carton listing at $180 is notable because the excise alone on 200 cigarettes is approximately $280.65. This means the excise exceeds the listed retail price at the carton level: a pricing situation that is common for budget and value-segment cartons where the manufacturer and retailer margins are compressed to maintain an accessible price point.
How does the B&H carton price compare with other brands?
B&H vs Manchester and Marlboro carton price comparison
At $180 per carton, Benson and Hedges is listed at the same price as Marlboro Red ($180) and below Manchester cartons ($195-$230). The per-stick cost of $0.90 for B&H is identical to Marlboro Red and below Manchester at $0.975-$1.15 per stick. These comparisons are based on verified carton listings checked on 28 June 2026 and should be confirmed against live product pages before purchase.
Benson and Hedges at $180 per carton sits in the middle of the listed cigarette carton price range. For context, value-focused brands such as Manchester are listed from $195 to $230 per carton, while Marlboro cartons range from $180 to $225. B&H at $180 is at the lower end of these mainstream brand carton prices as of 28 June 2026.
When comparing carton prices, it is important to verify that each carton contains the same cigarette count. All factory-made cigarette cartons sold in Australia from July 2025 are standardised to 200 cigarettes (10 packs of 20). However, the listed carton description should still be checked on each product page, especially if a listing uses different terminology or packaging descriptions. Carton prices are retailer-specific and not recommended retail prices: they reflect each retailer’s pricing strategy and cost structure, not a national benchmark. Adult smokers comparing brands should note that the same cigarette brand may be listed at different prices across different retailers, and the carton format (10 packs of 20) should be confirmed on each individual product page before purchase.
What should you check before buying Benson and Hedges cigarettes online?
Before ordering, verify the live product price, stock status, variant name and carton format on the product page. This guide found one in-stock Benson and Hedges listing on 28 June 2026, but stock and pricing can change, so the product page and checkout total should be treated as the final reference.
Key checks: confirm the carton contains 10 packs of 20 cigarettes (200 total), verify the variant name matches what you intend to purchase, check the stock status and live price on the product page, and confirm whether any additional shipping or handling costs apply at checkout. If a courier or postal delivery service is used, delivery timeframes and costs should also be reviewed before completing the order. Cigarette prices can change between the listing date and the purchase date due to the twice-yearly excise indexation on 1 March and 1 September.
Frequently Asked Questions
How much is a carton of Benson and Hedges in Australia?
Benson and Hedges Special Filter was listed at $180 per carton of 200 cigarettes on 28 June 2026. This is the price listed on the product page at the time of checking. Live pricing should be confirmed before purchase, as listed prices can change with stock, costs and tax-related adjustments.
Is Benson and Hedges a premium brand?
Benson and Hedges is positioned in the mainstream-to-premium segment of the Australian cigarette market. Its historical brand positioning and pricing place it above supervalue and value segments but below ultra-premium brands. The listed carton price of $180 places it competitively among mainstream carton offerings.
How many cigarettes are in a Benson and Hedges carton?
The verified Benson and Hedges Special Filter listing states the carton contains 10 packs of 20 cigarettes, or 200 cigarettes total. From July 2025, all factory-made cigarette packs in Australia are standardised to 20 cigarettes, so any carton of factory-made cigarettes sold legally in Australia contains a multiple of 200 cigarettes (10 x 20 per carton).
Why do Benson and Hedges prices change?
Cigarette prices in Australia are affected by twice-yearly excise indexation on 1 March and 1 September, based on changes to Average Weekly Ordinary Times Earnings. Retailers may also adjust prices in response to stock availability, distribution costs and import pricing. The product page and checkout total are the only reliable reference at the time of purchase.
Conclusion
Benson and Hedges Special Filter was listed at $180 per carton on 28 June 2026, with a per-pack equivalent of $18.00. As a mainstream brand with a long history, B&H occupies a position between the supervalue and premium segments in the Australian cigarette market. Its $180 carton price reflects the mainstream segment’s competitive pricing dynamics, where excise at $280.65 per carton exceeds the listed retail price and the manufacturer and retailer absorb the difference. Adult smokers considering B&H should verify the live product page price before ordering, as listed prices can change with stock and tax indexation.
For comparison with other brands, see our Marlboro prices Australia guide and cheapest cigarette brands comparison.
Related Guides
Sources
- SmokerAU product listing: Benson and Hedges Special Filter (Carton), price checked 28 June 2026. https://smokerau.com/product/benson-hedges-special-filter-carton/
- Tobacco in Australia, Chapter 13.3 “How much do tobacco products cost in Australia?”, Bayly M and Scollo MM, Cancer Council Victoria, December 2025.
- Tobacco in Australia, Chapter 13.6 “What tobacco taxes apply in Australia?”, Bayly M and Scollo MM, Cancer Council Victoria, March 2026.
Article by davidhe, Product Specialist at SmokerAU. Published June 2026. Last reviewed 28 June 2026.
Disclaimer: Prices are subject to change. This article is for informational purposes only. Cigarettes are harmful and addictive. For adults 18+ only.